How Packaging Plays a Crucial Role in E-commerce and Retail

Over the past few years, the retail sector has witnessed a drastic transformation. At the forefront of this transition has been the exponential growth of the e-commerce sector fueled by consistently rising customer demand and e-commerce which has become an extremely important element of retail.  

Packaging as a Key Element of the E-commerce Sector  

It is no secret that the packaging of any product is an integral part of its marketing mix. Since the products offered through e-commerce lack the traditionally coveted element of tangibility, their packaging plays an ever more critical role in drawing customer attention and driving positive purchase behavior.  

Ask yourself: If you are looking to buy any product on an e-commerce website, would you choose an attractively packaged product or a poorly packaged one? Whilst aesthetics is not everything, they convey an organization’s attention to detail and its commitment to presenting that offering, thereby making packaging significant.  

What are the Packaging Challenges faced by the E-commerce Industry?  

With businesses constantly evolving and old approaches making way for innovative and sustainable alternatives, packaging in the e-commerce industry is also in a consistent mode of transformation. Whilst the cost of packaging remains a major element in the decision-making of an organization in the e-commerce and retail sector, there is now a major emphasis on the impact of packaging on the environment.  

Therefore, organizations are now looking for new packaging approaches that can encompass durability and cost-effectiveness whilst being eco-friendly. Here are the major challenges that organizations are facing in achieving this balance.  

1. Making packaging durable: Unlike a physical shopping experience, an online shopping experience presents some time lag between a product being purchased and delivered to the customer. Hence it is pivotal for the packaging to be sturdy. The durability of the packaging has a direct bearing on the lastingness and usability of the product it contains.  

2. Enhancing the unboxing experience: When a product is delivered to your doorstep, there is an inevitable sense of excitement to unbox it. Therefore, organizations are focusing on the design and structural aspects of the packaging without affecting the cost too much.  

3. Protecting the environment: Another key challenge faced by e-commerce organizations in their packaging-related decision-making is the use of eco-friendly materials. The use of single-use plastic has been banned in several countries and is discouraged in several others. The focus has, thus, shifted to biodegradable packaging materials.   

The most Optimum Solution for Sustainable Packaging  

If you are looking for a dedicated packaging development team to transform the way your organization approaches packaging, then look no further. Moglix is India’s largest packaging solutions provider with capabilities to serve peak demands pan India with an integrated Supply Chain and warehouse network. 

Moglix offered corrugated boxes to one of the leading ecommerce brand (Link to be added) iand has reduced their carbon footprint. Moglix offers an array of customized sustainable packaging solutions like paper bag products, Jute products, corrugated boxes, wooden crates.  

 Know more about our green packing solutions here!