Food Packaging 101: A Handy Guide to Staying Ahead of your Peers

When you think of India’s most significant economic sectors, segments like information technology, energy and finance may come to mind. But, while these are undoubtedly some of the top sectors today, one rapidly growing industry is quickly coming into the spotlight — the food packaging market.

The Packaging Industry Association of India (PIAI) pegs the sector’s annual growth rate at 24% to 27%. And Report Linker forecasts that the Indian food and beverage packaging market, valued at $26.28 billion in 2019, could reach $122.78 billion by 2025.  

Given this kind of rapid growth, businesses in this sector must prepare for massive changes in the road ahead. The first step is to understand why food packaging is essential.  

Five reasons food packaging is an integral part of the food and beverage industry 

Any business operating in the F&B market relies heavily on proper packaging to keep its operations afloat. When done right, food packaging can not only positively impact the food and beverage products themselves but can also help cut down global emissions levels. Here is an overview of the top reasons food packaging matters today.

• It prevents product contamination.  
• It improves the product’s shelf life. 
• It prevents tampering with the contents. 
• It draws in customers. 
• It offers end users vital information about the ingredients. 

Top challenges for food packaging companies in 2022 

Despite the undisputed importance of food packaging, the industry has challenges. If you are in the food and beverage packaging business, here are some key complications you need to be ready to tackle.  

• Upgrading to new and innovative technology that adds value to your business  
• Generating cash flows to meet the rising costs of food packaging raw materials  
• Plugging the gaps in vendor procurement  
• Making the switch to more eco-friendly packaging solutions 
• Meeting the sustainability goals expected from food packaging brands 

Navigating these challenges: Here’s how your business can gain a competitive edge.  

Given that the food packaging industry is thickly populated, you need the right strategy to remain ahead of the competition. Here are some actionable tips that can help. 

• Choose the right packaging materials for different foods and beverages   
• Ensure your food packaging is practical and user-friendly 
• Prioritize the usage of sustainable and biodegradable packaging 
• Make your packaging attractive without compromising on the information it offers 
• Encourage brand loyalty with comprehensive customer relationship management solutions  

Want to stay ahead of the curve? Choose the right packaging solutions provider today. 

To overcome the primary challenges in packaging and cement your brand’s presence in the industry, you need a reliable packaging solutions provider in your corner. Moglix can help you with comprehensive quality adherence, sustainability and vendor and inventory management solutions. Visit our website to learn more.