What is Retail Packaging?

Retail packaging is designed for products displayed and sold directly to consumers. It typically combines product protection with branding, information, visual presentation, and ease of handling. Common examples include cartons, pouches, bottles, jars, bags, blister packs, and trays. Retail packaging can incorporate product labels, barcodes, graphics, and instructions. Design depends on the product category, target market, shelf environment, and distribution requirements.