What is Sustainable Packaging?

Sustainable packaging focuses on reducing environmental impacts across packaging's lifecycle while maintaining required product protection and functionality. Strategies can include material reduction, recycled content, reuse, recyclability, efficient design, and responsible sourcing. Sustainable packaging may use paper, recycled plastics, molded fibre, or optimized material structures. The appropriate solution depends on product requirements and available recovery systems. Sustainability should be evaluated across the complete packaging lifecycle.