Navigating Seasonal Packaging Trends for 2024

52% of consumers make repeat purchases from brands with unique packaging. Brands are finding new ways to make their product packaging match what customers want. They use cool designs made of recycled materials that match the seasons, like Christmas or summer. Let’s understand what new seasonal packaging trends you might see in stores this year.  

Understanding what consumers like in Packaging 

Did you know that 72% of people are more likely to buy items in a cool package? There are many things to consider to make a package look great. For instance, lots of folks love packages with bright colors and fun pictures, which makes them want to choose that item more than others. Besides making it look fun, companies also consider who will buy their stuff, like how old they are or if they live in the city or the countryside, and consumer behavior to make their packages look super appealing. 

Top 2024 Packaging Innovations and Seasonal Market Trends 

Sustainable Packaging 

Nearly 69% of consumers are ready to bear extra costs for sustainable products. That is why sustainable packaging is the trend. In this regard, brands use eco-friendly materials to align with customer values. This also helps companies meet sustainability demands while maintaining packaging quality per consumer preferences.   

Minimalism in Design  

The demand for minimalist package design is also accelerating. As per the latest survey, around 76% of consumers like product packages with clean lines, simple color palettes, and uncluttered designs. All it takes is to bring sophistication and authenticity to stand out on those crowded shelves in that minimalist packaging aesthetics.  

Interactive packaging 

Big e-commerce platforms like Flipkart, Myntra, and Amazon also use interactive technologies (e.g., QR codes) in the packaging to increase consumer engagement. For instance, the QR code allows access to additional product information through the mobile device that brands find hard to fit into the package design.

Custom packaging 

Big brands like Birchbox, L’Oreal Color & Co hair dye, Concrete Jungle, and Le Petit Trou have nailed custom packaging. Custom packaging means making packages that match special times of the year or big events. When companies put pictures or words that customers choose on the package, the product feels special and exciting. This also helps people recognize and love the brand more while meeting consumer preferences. 

Limited edition (seasonal) product packaging 

Limited edition packaging is when companies make special packages for certain times of the year, like Christmas or Halloween. They use colors, symbols, and pictures that remind people of that holiday or season. This makes customers feel happy and remember good times, which makes them more interested in buying the product and helps the company sell more. 

End Thoughts  

The packaging industry is seeing new packaging market trends based on consumer behavior. Brands are now paying more attention to personalized packaging to increase customer satisfaction. Focusing on completely sustainable packaging solutions is the best approach to staying ahead in the market. 

Looking for ideal future-proof packaging solutions? Partner with the right packaging solution provider.  

Choose Moglix to leverage the latest packaging innovations for long-term relevancy and impact. Visit our website to learn more.